Columbus State acquired a new building in 2025, and moved into the new space. Since the building isn't directly on Columbus State's campus, we needed a way to brand the location so it connected to us. By using our primary brand blue and a key piece of messaging that we've been using throughout the community for several years, we composed an eye-catching design that is easily recognizable to the community and all who travel by Phillips Hall. (2025)
Art Direction: Nicole Lovins
Design: Nicole Lovins
Content: Nichole Johnson
Strategy: Nichole Johnson and Nicole Lovins
Design: Nicole Lovins
Content: Nichole Johnson
Strategy: Nichole Johnson and Nicole Lovins
