The Advancement Impact team needed a shift in their Impact Report from a data-heavy PDF to a mailed, creative, print piece that tells the impact of our donors' dollars. I crafted a smart, roll-fold folder that tells the story of our student success focuses, data, and support offered at Columbus State which then leads into individual handouts that are program and event-specific. We told our story, and folks responded so positively, one donor even called to increase their donation while flipping through her piece. (2025)
Art Direction: Nicole Lovins
Design: Nicole Lovins
Content: Hannah Groah
Strategy: Nicole Lovins and Hannah Groah
Design: Nicole Lovins
Content: Hannah Groah
Strategy: Nicole Lovins and Hannah Groah
